David went first. Through a series of humorous slides, he let the audience know that the readers that concerned him where not "men" but "guys." Serious reading men may not differ so much from women in their reading, but guys have their own desires. Here is what studies show about guys:
- Men read less than women.
- Men value reading less than women.
- Men read less fiction/literature.
- Men read more factual material.
- Men read more newspapers and magazines.
- Men read more science fiction.
- Men are not interested in the lives of women.
- Men who read have narrower tastes.
- Men are more likely to read everything in a series.
- Men do not want to talk about the books they read.
When Katie talked about women, the points were mostly the reverse of the list above. She did also say:
- Women do not care whether a man or woman wrote a book, while men often only consider books written by other men.
- Women will stick with a book longer before deciding not to finish a book.
- Women are more likely to join book clubs.
- Women consider romance novels like chocolates or massage - they are treats to read.
Throughout the program, both speakers used fake book jackets for laughs. (There must be a pulp fiction book jacket generator on the web, but I have not found it yet.) These were funny and sometimes almost crude, but they really supported the discussion. David also kept the crowd jumping with pulp fiction giveaways. About half the audience left with a paperback book.
One of the genres that got a lot of discussion was westerns. Though many libraries do not even collect them any more, David said they are very popular with guys. Seattle loans tons of them. He said it was important to keep up with the new series and to buy all the titles, as those guys who want to read them want to read them all.
Katie said that many women really like bloody suspense titles. She recommended the books of T. Greenwood for women.
David said that pulp fiction that comes in series can be treated as periodicals. Subscribe to the series. Get lots of copies. Do not bother cataloguing them.
In the questions period at the end, Katie said that if you are serious about readers' advisory, you approach clients to offer your service. You can not lay back and wait for someone to ask. You also have to use displays, book marks, and other marketing ploys continuously.
Another long discussion arose from the audience about librarians' spouses who bought books instead of checking them out from libraries, especially in regard to pulp fiction. Some of these spouses, especially the guys, want to own all the books in a series so they will have something they like to read over and over. Others fear overdues. Many of the librarians in attendance said they had spouses and friends who would not use the library because they hate having to have books back at a specific time.